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What is a “Super Brand”?

Just the other week, NTV Uganda [the awesome brand that I work with – I am sure you knew that by now!] was voted for the second time in a row as a Super Brand in East Africa.

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As I walked to the podium to pick up the shinny glass with yellow and red scribblings, walking past the table occupied by the Kenyan first lady Margaret Kenyatta, I couldn’t help thinking what it meant to be a SuperBrand…  What did it mean to be one of the 5 brands that were selected out of thousands of brand in Uganda?

Not only did NTV Uganda attain the same accreditation as brands like BBC, Barclays and Microsoft [List goes one], but it has won the SuperBrand accolade two years in a row! Clearly there is no better proof to reconfirm its status as an exceptional brand that has been able to deliver consistently quality content to its viewers.

According to SuperBrands, here is what it means to be a SuperBrand

Every Superbrand has established top reputation in its respective market segment and in the market as a whole. It offers its public significant tangible or perceived advantages in comparison to its competition, which the public (consciously or subconsciously) recognises and requires.

 

In East Africa, this list of SuperBrands is done by TNS which conducts a consumer and brands survey across East Africa to come up with this holistic list of brands.

I am super proud to be working with one of the SuperBrands in East Africa and congrats to the other listings like Radio One, Splash, Bidco, NSSF, Roofings and all the others. To my fellow marketers and brand custodians, let us continue to make these brands super!

What are your thoughts?!

thoughts so far!

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