Is Neophobia such a big problem in Uganda?


Everyone hates Kampala traffic (at least all the people that I know) and mostly during the Christmas season but for some reason we still crowd up on the roads every passing day. One would say there are way too many cars in Kampala than the roads can handle but then, you wonder where were all these cars at the beginning of the month? Or is that many people buy cars in December?

Image credit - Shelby Elizabeth
Image credit – Shelby Elizabeth

There is no need to wonder, Its non of that!

The reason for the crazy traffic is the number of people that are rushing to do last minute shopping for Christmas things that they did not buy early enough. – Which further confirms the claim that most Ugandans are unorganized and do not plan ahead enough!

That is why the human traffic in all the leading Supermarkets in Kampala is unbelievable. Have you been to Shoprite or Capital Shoppers this week? Better be prepared to spend at least 30 minutes in the queue waiting to pay for your purchases.

Knowing all this, why do you have to go through all this when there are options, solutions that would take all this away! Online shopping!

The online stores in Uganda have even gone further and offered payment on delivery, something that is actually unique to Africa. A while ago, the issue with many Ugandan’s buying online was the fear of fraud, the fear of new technology when it comes to money and the issue of online payments with our banks but that payment on delivery solves all this!

Why are we spending hours in queues, in traffic to buy something that we could easily order from the comfort of our homes or offices? If you are one of these people, why are you doing this?

The other day, Kaymu actually had a Pop Up shop at Lugogo Mall where they were connecting with people that have made purchases from their website and those that are yet to make purchases. I found this pop-up shop rather interesting. I mean, I thought an online campaign to reach these people would have worked much better but a chat with a member of their team got me to appreciate their efforts even more. This was actually the second time that Kaymu had a pop-up shop, their idea is to have a personal connection with their buyers and potential buyers!


“If you get to talk to them offline, then they will be more comfortable to buy online”  he said!

This got me wondering, do Ugandans have trust issues?! Or is neophobia such a big problem in Uganda? But then again we have had the same Government for almost 30 years now! Hmm..

If you are like me and hate traffic and queues as much as I do, make us of this website, you wont regret it! They have a simple collection of items that they have put together for Christmas, take a look

What are your thoughts?!

thoughts so far!

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